Apr 19 2009
Raising a glass for the Environment
Last night after a glass of wine with a good friend I stopped by the LCBO en route home to pick up some vino. With literally only 2 minutes before the store closed, I didn’t have much time to browse, so I ventured for some trusty Aussie Shiraz. I ended up getting a bottle I’d never tried before – Banrock Station Shiraz (2008).
Since I was pressed for time I really didn’t read the back. But when I got home and was pouring a glass I noticed that the bottle highlighted some eco initiatives the winery participates in. In fact, it really sings the praises of the winery’s environmental platform.
I’ll admit, I think it’s pretty cool. The winery funds environmental projects around the world (AUD $5 million so far) , some of which are right in my backyard. This specific bottle mentioned a ‘Bring Back the Salmon’ project in Lake Ontario (which is about 10 minutes from my house). With Banrock Station being listed as one of the world’s most powerful wine brands last year (#13 on the Power 100 list) by the UK’s Intangible Business, the company should feel good about its position to help environmental projects worldwide.
It was purely coincidental that I bought this wine leading up to Earth Day this week, but hey, I’ll feel (extra) good with each sip.
