Apr 16 2009
Wine clubs and online wine sales get a boost south of the border
Good news for consumer wine clubs and online wine sales from the US – a report from VinterActive LLC released today says that tasting room, wine club, internet, and mail order sales grew 7% to a record $3 Billion in 2008.
And, more good news is expected for 2009 – growth of 5% to 10% is forecast for consumer direct purchasing.
Sadly, I think, event sales declined by 11%.
The report, which is release annually, is based on a survey of 3,500+ bonded wineries.
Other stats:
- Total direct sales by U.S. wineries in 2008: $3 Billion
- Overall direct sales growth in 2008: 7%
- Wine club sales growth in 2008: 28%
- Online wine sales growth in 2008: 26%
- Tasting room sales decline in 2008: -1%
- Mail order sales growth in 2008: 24%
- Phone order sales growth in 2008: 3%
- Event sales decline in 2008: -11%
- U.S. wineries projecting consumer direct as their fastest growing sales channel in 2009: 59%
For more information… the complete press release.
I have to say that joining the Hillebrand wine club was one of the best decisions I’ve made this year! On the 15th of each month I look forward to my wine present, wondering what the selections will be….now I just need a cheese club and I am set!